Save The Endangered Animals
Project Type
Social Campaign
Role
Art direct, Graphic design, Motion design, Campaign development
About
Save The endangered Animals is a campaign project in order to alert people to the current state of endangered animals. I aimed to depict the challenges faced by endangered animals living in different environments through a short and impactful animation. It is a graduation project in Vancouver Film School.
STA (Save The Endangered Animals) is a non-profit organization in order to alert people to the current state of endangered animals.
STA is trying to express about endangered animals more friendly and also powerful to people by utilizing visuals rather than text. It produces animated videos to effectively promote their campaign and hope that more people will become interested in endangered animals.
STA is trying to express about endangered animals more friendly and also powerful to people by utilizing visuals rather than text. It produces animated videos to effectively promote their campaign and hope that more people will become interested in endangered animals.
In 2022, STA selected three animals, the cheetah, the polar bear, and the sea turtle, which live in different environments. They live in the savanna, the Arctic, and the ocean, respectively.
STA posted short animations for each animal to make it easier for people to access endangered animals in social media. The animation shows how their habitats are destroyed and the destroyed environment ends with a message to save the animals.
STA posted short animations for each animal to make it easier for people to access endangered animals in social media. The animation shows how their habitats are destroyed and the destroyed environment ends with a message to save the animals.
#save_the_endangered_animals #STAcampaign2022
